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Developer relations, marketing and community

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This past Saturday, May 6th 2017, the first DevRelCon in Asia took place at Beijing’s MeePark.

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Developer relations strategy is often an afterthought. In this talk, Baruch Sadogursky asks whether that’s okay and gets the opinion of dev rel leaders from companies large and small.

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The speakers at Asia’s first developer relations conference

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It’s time for us to get serious about developer relations. No more cargo culting. No more vanity metrics.

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Glitch is new from Fog Creek and their CEO says it’s the right way to do API evangelism. Is he onto something?

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Every other part of business has fancy frameworks to plan their strategies. Now, thanks to Phil Leggetter, devrel has one too.

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How do you make things right in a developer community when something has gone wrong?

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DevRelCon comes to China on May 6th!

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How do you build the right developer experience for a new developer-targeted product?

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It’s about time there were a definitive book for developer relations professionals. Brandon West is writing one and you can back it.

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What can user experience teach us about developer experience?

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Developer Relations is still relatively new, and a lot of people are just getting started. But what bits did you not think of when you signed up to doing the job?

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How do you keep track of all the events your developer relations team attends?

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How should you build the developer experience for an IoT product?

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What should we do to communicate our message to the different audiences we address in developer relations?

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Sales and developer relations people often have quite different views of the world. How, then, can they work together effectively?

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DevXCon is a new conference about developer experience, happening May 22nd in San Francisco.

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What are the unique challenges of building developer communities in Russia?

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How do you create a new developer community when moving to a new locality or group of people?

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How should we measure developer relations? Is it about leads, downloads, awareness?

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As developer relations practitioners, how do we maintain our connection to, partnerships with and influence over other parts of the business?

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In the opening keynote of DevRelCon London 2016, Jessica Rose talks about how to authenticity is central to everything we do in developer relations.

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How does developer relations practice differ in Japan, compared to Europe and North America?

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What makes a developer relations programme fail? What makes it succeed?

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How do you run events aimed at developers?

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Writing is hard. Sometimes, you’ve just got to get on and write. Lorna Mitchell shares her experience of writing for technical audiences.

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Where do developer relations and developer marketing come together? Where do they diverge? Michael Ludden uses his experience of both roles to define them.

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In building a great developer experience you can draw lessons from the builder experience provided by Lego. Cristiano Betta discusses how at DevRelCon.

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Hiring for developer relations roles is hard. Here are five mistakes that you can avoid to make your search easier.

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The Community Leadership Summit is returning to Europe on October 16th in London.

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How can we better understand the process that a developer takes on the journey towards selecting our software? Customer journey mapping can help.

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Rob Spectre, leader of Twilio’s developer programme, describes how they’ve built and measured their developer evangelism.

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Jade Wang, of Sandstorm.io, explained her approach to building open source developer communities in this talk at DevRelCon San Francisco 2016.

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In this talk recorded at DevRelCon San Francisco 2016, Roman Shaposhnik of Pivotal and The Apache Software Foundation describes the Apache model for building and sustaining developer communities.

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DevRelCon London 2016 is happening on December 7th at the Barbican and we’ve just announced our first speakers!

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Baruch Sadogursky, of JFrog, spoke at DevRelCon San Francisco 2016 about whether it’s necessary to live near your developer community.

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Greg Poirier, CTO of Opsee, spoke at DevRelCon San Francisco 2016 about making the first steps into developer advocacy for a developer tool.

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Bear Douglas, of Twitter, spoke at DevRelCon San Francisco about the specifics of developer advocacy for native mobile communities.

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Brandon West spoke at DevRelCon San Francisco 2016 about the process of building APIs at Sendgrid.

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Christian Heilmann of Microsoft spoke at DevRelCon San Francisco about his experience of scaling developer evangelism by engaging community members.

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Grace Francisco spoke at DevRelCon San Francisco about building a coherent developer relations strategy.

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It’s tempting but should run your own meet-ups? If you do, what should you think about first?

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Want to find someone for your team? Looking for your next opportunity?

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How do you build a content strategy that helps your developer relations programme reach and help more developers? Adam DuVander shared his experiences at DevRelCon San Francisco 2016.

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Tim Falls, VP of Community at Keen IO, spoke at DevRelCon San Francisco 2016 about building the future in the best way for ourselves and our communities.

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Justin Kestelyn, of Cloudera, gives his DevRelCon San Francisco 2016 talk on the scaling developer evangelism through community.

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At DevRelCon San Francisco 2016, Adam FitzGerald of AWS discussed how to demonstrate the value of your developer relations programme in order to get the CEO to continue your funding.

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The Ubuntu community team at Canonical use Google Hangouts on Air to bring the Ubuntu community together. Alan Pope shares how they do it.

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On April 16th, 142 developer relations professionals gathered in San Francisco for DevRelCon San Francisco 2016! Josh kicked off the day with this talk on the history of developer evangelism.

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Meet-ups can be a large part of developer relations. How should developer advocates become involved in software meet-ups and why?

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The Virtual DevRel meet-up group launched recently with this session on social media.

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When creating your developer relations strategy you first need to understand where you are right now. Here we look at how to analyse your own company.

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Planning your developer relations strategy all starts with understanding where you’re starting from. Here’s a framework for devrel situational analysis.

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Engaging students in your developer community can be rewarding for you and your company. Joe Nash tells how in this DevRelCon London 2015 talk.

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Bitergia has built an open source platform for understanding the lifecycle of an open source project’s contributions. Manrique from Bitergia spoke to Matthew at OSCON Austin 2016.

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Jessica Rose, Head of Developer Relations at DreamFactory, talks about her approach to devrel in this interview recorded at OSCON 2016 in Austin.

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The call for papers for DevRelCon London 2016 is now open!

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Dawn Foster rounded off the day at DevRelCon London 2015.

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The results of our first developer relations survey.

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The first US edition of DevRelCon took place on April 16th 2016 in San Francisco! How did it go?

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Cristiano Betta talks at DevRelCon London 2015 about the tools he has created for developer evangelism teams.

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DevRelCon San Francisco happens April 16th 2016!

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Rob Spectre talks at DevRelCon London 2015 about how Twilio have scaled developer evangelism.

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Shannon Burns talks at DevRelCon London 2015 about working in cross-cultural distributed teams.

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SendGrid’s Brandon West talks at DevRelCon London 2015 on burnout.

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Traditional marketing rarely gels with developer culture. If you’re dealing in business to developer marketing, you’re looking at it the wrong way round.

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Speaking at conferences is an important part of building awareness. Here’s how we at Couchbase built a light-weight process around submitting talk proposals.

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DevRelCon is a new conference for anyone working in developer relations. Find out what’s happening in the London 2015 edition.

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