Luke Kilpatrick from Nutanix looks back at some successes and failures from building a developer program from scratch in this talk from DevRelCon San Francisco 2019.

How do you make sure your talk engages your audience and gets your message across?

How can data make your developer-targeted content more effective?

Developer content marketing can help you reach new audiences.

How can you use data to inform your developer content marketing strategy? Nexmo senior developer advocate Martyn Davies considers Stack Overflow questions can help you choose which topics to tackle.

Displaying empathy, getting the right tone, anticipating questions – there are many challenges in creating a good developer-targeted website.

Showing return on investment is a thorny issue for many dev rel and dev ex teams, especially when open source event sponsorship, travel and time costs are so high.

Embracing a developer-advocate perspective can lead to remarkable shifts in your company’s product direction and business model.

Making friends with the media is not as difficult as it may appear.