Displaying empathy, getting the right tone, anticipating questions – there are many challenges in creating a good developer-targeted website.

Showing return on investment is a thorny issue for many dev rel and dev ex teams, especially when open source event sponsorship, travel and time costs are so high.

Embracing a developer-advocate perspective can lead to remarkable shifts in your company’s product direction and business model.

Making friends with the media is not as difficult as it may appear.

When you truly understand the audience and think like a publication, you’ll find a group of developers who really want to hear what you have to say.

Brian Proffitt talks about telling stories for developer audiences, in this preview of his DevXcon 2018 talk.

Liam Boogar, Head of Brand at MadKudu, describes his approach to building brands intended for developer audiences.

Effective content marketing is the key to scaling and growing your developer community, says Shopify’s Liz Couto.

Melinda Seckington distils the basics of impactful slide design