Here’s how Unity organise and optimise developer-targeted video content to convert awareness into trackable adoption and retention.

If developers aren’t the ones making the decisions to use or buy your product, what role is there for dev rel?

Paige Paquette from Slack outlines how to market to developers without experience or a big budget in this talk from DevRelCon San Francisco 2019.

Luke Kilpatrick from Nutanix looks back at some successes and failures from building a developer program from scratch in this talk from DevRelCon San Francisco 2019.

How do you make sure your talk engages your audience and gets your message across?

How can data make your developer-targeted content more effective?

Developer content marketing can help you reach new audiences.

How can you use data to inform your developer content marketing strategy? Nexmo senior developer advocate Martyn Davies considers Stack Overflow questions can help you choose which topics to tackle.

Displaying empathy, getting the right tone, anticipating questions – there are many challenges in creating a good developer-targeted website.