Is it enough that your CEO is a fan of developer experience?

Is your API your product? Or does it support your product? The difference is important for how you engage with your developers.

How do we deal with the tension caused by the different motivators of dev rel programmes?

Creating a developer outreach strategy means having a thorough understanding of where you want to be and where you’re starting out from.

Is it users? Or love? Perhaps volume or money? Amazon’s Adam FitzGerald looks at the metrics that matter in developer relations.

Okta’s Alex Salazar gives a valuable insight into the mind of a CEO: what they think, how they prioritise and the metrics they value.

Matt Bernier offers ways for dev rel and product management to work better together

API industry analyst Mark Boyd offers a look at what data can be most useful as evidence of API success in his talk at DevRelCon London 2017.

Or why stars are not the answer