Mary Thengvall tells you how to prove your team’s business value and show a direct impact on every department across a company.

What if marketing metrics don’t tell the full story of your dev rel programme? What else should you be measuring?

Funnels are convenient and familiar but do they apply well to developer relations?

Community is about people. So, how do you track enough information about your community without crossing the line?

How can you use data to better inform your developer relations strategy?

In this session from DevRelCon London 2019, Steve Pousty questions the entire basis of how we measure developer relations.

Enterprise and start-up seem like useful shorthand for a whole bunch of assumptions but how useful are they really when thinking about segmentation?

Naomi Pentrel from MongoDB talks through a framework for defining dev rel strategy for your team in this talk from DevRelCon San Francisco 2019.

Building personas can help to understand your target developers and create programmes to serve theme.