Creating a developer outreach strategy means having a thorough understanding of where you want to be and where you’re starting out from.

Is it users? Or love? Perhaps volume or money? Amazon’s Adam FitzGerald looks at the metrics that matter in developer relations.

Okta’s Alex Salazar gives a valuable insight into the mind of a CEO: what they think, how they prioritise and the metrics they value.

Matt Bernier offers ways for dev rel and product management to work better together

API industry analyst Mark Boyd offers a look at what data can be most useful as evidence of API success in his talk at DevRelCon London 2017.

Or why stars are not the answer

Without metrics, how do you know that you’re bringing value to your organisation?

What does it take to measure the health of an open source community? What does healthy even look like?

Developer relations strategy is often an afterthought. In this talk, Baruch Sadogursky asks whether that’s okay and gets the opinion of dev rel leaders from companies large and small.