It’s time for us to get serious about developer relations. No more cargo culting. No more vanity metrics.

Every other part of business has fancy frameworks to plan their strategies. Now, thanks to Phil Leggetter, devrel has one too.

How should we measure developer relations? Is it about leads, downloads, awareness?

As developer relations practitioners, how do we maintain our connection to, partnerships with and influence over other parts of the business?

In the opening keynote of DevRelCon London 2016, Jessica Rose talks about how to authenticity is central to everything we do in developer relations.

What makes a developer relations programme fail? What makes it succeed?

How can we better understand the process that a developer takes on the journey towards selecting our software? Customer journey mapping can help.

Rob Spectre, leader of Twilio’s developer programme, describes how they’ve built and measured their developer evangelism.