Christian Heilmann was one of the first technical evangelists working in Europe. At Yahoo!, then Mozilla, and today at Microsoft he has increased his impact by helping community members to also be effective evangelists.
At DevRelCon San Franciso 2016, he described how he does this, the lessons he has learned and gives advice on how other developer relations teams can do the same.
The distinction between external and internal developers is largely artificial, at least when it comes to how you build APIs, according to Adobe’s Matt Asay.
Creating a developer outreach strategy means having a thorough understanding of where you want to be and where you’re starting out from.