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DEVREL.net > Craft > Introducing the AAARRRP devrel strategy framework

Introducing the AAARRRP devrel strategy framework

Every other part of business has fancy frameworks to plan their strategies. Now, thanks to Phil Leggetter, devrel has one too.

Developer relations touches many parts of a company’s interactions with a potential customer. Things that previously were the exclusive domain of sales, marketing or product teams are now founded together in devrel teams.

How do you plan for that?

In this talk recorded at DevRelCon London 2016, Phil Leggetter describes his AAARRRP strategy for creating a developer relations strategy.

Founder of Hoopy, the developer relations consultancy. Need help with your developer relations? Book your free consultation with Hoopy.


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