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Developer relations, marketing and community

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DEVREL.net > Craft > Selling your dreams as a service

Selling your dreams as a service

Greg Poirier, CTO of Opsee, spoke at DevRelCon San Francisco 2016 about making the first steps into developer advocacy for a developer tool.


In this short talk, Greg discusses how they at Opsee have made the first steps into developer advocacy for their platform.

Here’s Greg’s talk abstract:

It’s easy to believe that you’re going to take the world by storm when you first start building a product. You have new ideas; you have values; you have hot takes on Twitter. The reality, of course, is that you’re in for the long haul, and you’re going to have to convince people that what you’re doing is Right(tm) and Good(tm) every step of the way. For early stage devtools companies, developer evangelism is about being the product. Once you understand the ecosystem and where you think you fit, it’s all a matter of making sure that you actually fit there and/or convincing people that you belong.

At Opsee, this means building everything the way we imagine our users would build it and then espousing those ideals in every way that we can. It means championing our way of doing things publicly and then defending ourselves when challenged. And it means understanding that we’re not always the smartest, brightest kid in the cafeteria.

This talk was recorded at DevRelCon San Francisco 2016.

Founder of Hoopy, the developer relations consultancy. Need help with your developer relations? Book your free consultation with Hoopy.

Location: remote, conference for distributed teams and remote workers

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