There’s a book on even the most obscure forms of marketing; and you just know half of them consist of a single useful idea with 200 pages of added filler.
In the world of developer relations we have just one dedicated book: Christian’s practical guide to the activities of evangelism. There’s always more to be said on a fast-moving field such as ours.
That’s why it’s great to hear that Brandon West is writing a book on developer relations. He plans to cover not just the practical side but also strategy and the ways in which we can justify and report on dev rel.
You have until March 15th to back Brandon’s book on Kickstarter and the commitment starts at just a few dollars.
Mary Thengvall tells you how to prove your team’s business value and show a direct impact on every department across a company.
What if marketing metrics don’t tell the full story of your dev rel programme? What else should you be measuring?