Michael Ludden works on IBM’s Watson team and his career has seen developer relations and developer marketing roles at Google, Samsung and elsewhere.
In this talk, recorded at DevRelCon London 2016, he looks at the difference between developer relations and developer marketing.
Displaying empathy, getting the right tone, anticipating questions – there are many challenges in creating a good developer-targeted website.
What’s the ROI on engaging with the open source community?
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