Michael Ludden works on IBM’s Watson team and his career has seen developer relations and developer marketing roles at Google, Samsung and elsewhere.
In this talk, recorded at DevRelCon London 2016, he looks at the difference between developer relations and developer marketing.
Mary Thengvall tells you how to prove your team’s business value and show a direct impact on every department across a company.
What if marketing metrics don’t tell the full story of your dev rel programme? What else should you be measuring?