Four lessons from developer relations in Japan: Taiji Hagino

The distinction between external and internal developers is largely artificial, at least when it comes to how you build APIs, according to Adobe’s Matt Asay.

Creating a developer outreach strategy means having a thorough understanding of where you want to be and where you’re starting out from.

Technical outreach is pretty fantastic – but it’s not a magic wand. Particularly if you have a stubborn boss.