If developers are the new kingmakers, we need to provide them with an experience and APIs that suit the role.

Displaying empathy, getting the right tone, anticipating questions – there are many challenges in creating a good developer-targeted website.

What’s the ROI on engaging with the open source community?

Not all developers are the same, so how can we expect one user experience to apply to them all?

Showing return on investment is a thorny issue for many dev rel and dev ex teams, especially when open source event sponsorship, travel and time costs are so high.

Is it enough that your CEO is a fan of developer experience?

Accounting software is something you tend to need rather than want. So how do you build a developer community around software that is necessary rather than exciting?

Is your API your product? Or does it support your product? The difference is important for how you engage with your developers.

Podcasting has the potential to reach the ears of tens of thousands of developers – but you’ll need good planning, equipment and content.