A lot of discussion happens on what are the “right” metrics to use to show dev rel impact, but how do you get there? What do you report on as you build up your analytics? How do you get started? In this session from DevRelCon Earth 2020, Jason St Cyr looks at an iterative approach to gradually improving your dev rel reporting.
As the manager for a global team of technical evangelists at Sitecore, he reports up into marketing on how the team is impacting their community and what their efforts are leading to. Here you’ll learn how they’re doing that and gain inspiration for how that might apply to your team’s programme.
Transcript coming soon.
How can public datasets, along with tools like Google’s BigQuery, help us to do a better job of developer relations?
Practical developer marketing metrics advice with examples and learnings from three campaigns.