Mike Stowe looks at the common traps that face people who are building developer relations programmes, in this talk at DevRelCon London 2016.
He draws on his experience of creating and running two developer relations programmes, including his current role at MuleSoft.
All the fun stuff happens with shiny new tech, right? Nah. You can get audiences excited about older tech, if you serve them well.
Are dev rel teams just here to make everyone feel good about using a technology or is there a deeper responsibility?