Authenticity is at the heart of developer relations. How can we ask developers to trust us if we’re not worthy of that trust?
In Jessica’s talk at DevRelCon London 2016, she talks about how authenticity is a duty not just to the developer communities we work with but also to ourselves and to our employers.
Different communities have different expectations and needs: what fits the internal may not suit the external.
Understanding your user’s emotional journey can make or break a product.