How do you convince your business leaders that your programmes engage and excite developers are good for business?
This talk analyses case studies on three successful developer engagement programs: packaged licensed software, open source development framework, and infrastructure as a service. Each of these different business models has a different way to measure the value of a developer. Understanding what this value is and how it is computed is essential for securing funding for the developer programs you want to build.
There are some very simple mathematics discussed, but mostly Adam tells stories from a grizzled veteran in the developer relations space.
Luke Kilpatrick from Nutanix looks back at some successes and failures from building a developer program from scratch in this talk from DevRelCon San Francisco 2019.
Lusen Mendel from Karat shares best practices and strategy for raising the bar when it comes to hiring and retaining teams in this talk from DevRelCon San Francisco 2019.
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