In his talk at DevRelCon London 2016, Microsoft’s Rey Bango makes the argument that the most important measurement for developer relations teams is influence.
He discusses how his team at Microsoft measure their work and some of the tools they’ve found useful.
Mary Thengvall tells you how to prove your team’s business value and show a direct impact on every department across a company.
What if marketing metrics don’t tell the full story of your dev rel programme? What else should you be measuring?