In this session from DevRelCon Earth 2020, Melissa and Adam discuss concrete examples of how to measure: 1) evangelist/advocate engagement with developers 2) composite measures of Open Source project health and 3) program impact estimations using synthetic control groups. The material is based on real world examples from developer relations programs at HashiCorp and Amazon Web Services.
Transcript coming soon.
How can public datasets, along with tools like Google’s BigQuery, help us to do a better job of developer relations?
Practical developer marketing metrics advice with examples and learnings from three campaigns.